It finds our team in a reflective mood, as they consider India’s new realities and new uncertainties. We draw on ideas and perspectives emerging from our work around the world, alongside our observations on how India is changing. It has been specially created for our clients based in India.
" Our role is to help you stay close to these evolving dynamics, and this collection has been developed in this spirit. These shifts can dictate some of the strategies in business planning for organisations." elaborated Adarkar.
DOSSIER REVIEW PROFESSIONAL
"Last year the pandemic impacted our personal and professional lives and there were some big shifts in different dimensions of our life. So, what was the rationale behind putting together this dossier, which is loaded with meaningful insights for marketers? "The IIKR provides the transversal learnings through our curated thought pieces around the central theme of CHANGE – the acronym delves deeper into Changing priorities, Health and well being redefined, Adapting to new realities, Nationalism on the rise, Going the digital way and Evolving ideals," said Amit Adarkar, CEO, Ipsos India. These articles have been curated by the India Knowledge Team keeping in mind the Indian context. Ipsos India has launched its first edition of the Ipsos Knowledge Review 2021 – a dossier of insightful thought pieces by the Ipsos India think tank and a few global experts to provide the latest thinking on People, Markets and Culture.
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